Unilever

Unilever is P&G’s ultimate global rival. In the UK and NZ, Unilever sells Persil as its premium brand, alongside Surf as a more affordable ‘value’ option.

Because of how old trademark rights were split up, Persil is marketed as OMO in Australia and many other parts of the world.

Unilever’s largest detergent brand, OMO (also known as Persil, Skip or Surf Excel depending on where you live), believes you can’t unleash your full potential without getting stuck in and getting dirty.

~ Unilever

In North America, Unilever sell The Laundress and Seventh Generation.